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Ever wonder why some homes sell for a premium and others don’t? While timing definitely plays a part, turns out mentioning certain home features in your listing description can yield quite the premium– both in how fast the home sells for, and for how much.
According to a new Zillow Digs analysis, for-sale listings touting features like “subway tiles” or “barn doors” can sell for as much as 13 percent more than expected, and nearly 60 days faster than homes without those features.
“When it comes to real estate listing descriptions, words matter,” says Svenja Gudell, Zillow chief economist. “Your listing description is an opportunity to highlight specific details and finishes that might not be visible in photos. Craftsman-style homes and amenities resonate incredibly well with today’s buyers — so if you’ve got them, flaunt them!”
Zillow Digs analyzed listing descriptions from over 2 million homes sold nationwide to see how certain keywords referring to home features, amenities and design styles impacted their sale price. This report stems from an analysis in the New York Times best-seller, “Zillow Talk: Rewriting the Rules of Real Estate,” which looks at how certain listing descriptors like ‘unique’ or ‘captivating’ can impact final sale prices.
Curious what other home features made the list? See below for the top 5 keywords. You can find the full analysis with all 15 words here.
